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Most recent blogs.
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Understanding your customer’s supply chain
Coen van der MaarelResearch, mapping customer operations, and reading industry signals In logistics sales, product knowledge alone is no longer enough. Customers expect their logistics partners to understand how their business actually works...
Understanding your customer’s supply chain
Coen van der MaarelResearch, mapping customer operations, and reading industry signals In logistics sales, product knowledge alone is no longer enough. Customers expect their logistics partners to understand how their business actually works...
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Mastering pre-meeting preparation: how thorough...
Coen van der MaarelIn logistics sales, meetings don’t fail because of price alone.They fail because the salesperson wasn’t prepared to lead the conversation. We’ve all been there—walking into a customer meeting with a...
Mastering pre-meeting preparation: how thorough...
Coen van der MaarelIn logistics sales, meetings don’t fail because of price alone.They fail because the salesperson wasn’t prepared to lead the conversation. We’ve all been there—walking into a customer meeting with a...
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Stop chasing everything: Less Is More — The art...
Coen van der MaarelIn logistics sales, tenders are both an opportunity and a trap. They promise volume, visibility, and growth, yet they often consume disproportionate time, energy, and margin. Sales teams chase dozens...
Stop chasing everything: Less Is More — The art...
Coen van der MaarelIn logistics sales, tenders are both an opportunity and a trap. They promise volume, visibility, and growth, yet they often consume disproportionate time, energy, and margin. Sales teams chase dozens...
