Blogs - Sales Excellence in Logistics

Mapping stakeholder influence

Coen van der Maarel

Who matters most in the decision-making process One of the biggest reasons promising logistics opportunities stall isn't pricing, competition, or even the solution itself. It's a failure to understand who...

Mapping stakeholder influence

Coen van der Maarel

Who matters most in the decision-making process One of the biggest reasons promising logistics opportunities stall isn't pricing, competition, or even the solution itself. It's a failure to understand who...

Closing deals in a structured way

Coen van der Maarel

Why the best sales professionals don't leave commitment to chance Every salesperson enjoys the excitement of winning a new customer. Yet surprisingly, many promising opportunities are lost not because the...

Closing deals in a structured way

Coen van der Maarel

Why the best sales professionals don't leave commitment to chance Every salesperson enjoys the excitement of winning a new customer. Yet surprisingly, many promising opportunities are lost not because the...

Handling price objections like a pro

Coen van der Maarel

How logistics sales professionals can protect margins without losing business "Your price is too high." Few phrases make sales professionals more uncomfortable. In today's competitive logistics market, where freight rates...

Handling price objections like a pro

Coen van der Maarel

How logistics sales professionals can protect margins without losing business "Your price is too high." Few phrases make sales professionals more uncomfortable. In today's competitive logistics market, where freight rates...

Preparing a negotiation strategy

Coen van der Maarel

Tools, checklists and scenario planning The best negotiators I've met in logistics don't rely on improvisation. They prepare. Too often, account managers invest hours in creating the perfect sales presentation...

Preparing a negotiation strategy

Coen van der Maarel

Tools, checklists and scenario planning The best negotiators I've met in logistics don't rely on improvisation. They prepare. Too often, account managers invest hours in creating the perfect sales presentation...

Value-Based selling in Logistics

Coen van der Maarel

How to focus on value over price In logistics, price is often the first topic customers raise - but it shouldn't be the main reason they choose a partner. Freight...

Value-Based selling in Logistics

Coen van der Maarel

How to focus on value over price In logistics, price is often the first topic customers raise - but it shouldn't be the main reason they choose a partner. Freight...

Acting as a bridge between customer and organiz...

Coen van der Maarel

In logistics sales, success is often associated with winning new business, negotiating contracts, or delivering competitive solutions. While these are certainly important, one of the most valuable roles a sales...

Acting as a bridge between customer and organiz...

Coen van der Maarel

In logistics sales, success is often associated with winning new business, negotiating contracts, or delivering competitive solutions. While these are certainly important, one of the most valuable roles a sales...