Blogs - Sales Excellence in Logistics

Understanding your customer’s supply chain

Coen van der Maarel

Research, mapping customer operations, and reading industry signals In logistics sales, product knowledge alone is no longer enough. Customers expect their logistics partners to understand how their business actually works...

Understanding your customer’s supply chain

Coen van der Maarel

Research, mapping customer operations, and reading industry signals In logistics sales, product knowledge alone is no longer enough. Customers expect their logistics partners to understand how their business actually works...

Mastering pre-meeting preparation: how thorough...

Coen van der Maarel

In logistics sales, meetings don’t fail because of price alone.They fail because the salesperson wasn’t prepared to lead the conversation. We’ve all been there—walking into a customer meeting with a...

Mastering pre-meeting preparation: how thorough...

Coen van der Maarel

In logistics sales, meetings don’t fail because of price alone.They fail because the salesperson wasn’t prepared to lead the conversation. We’ve all been there—walking into a customer meeting with a...

Stop chasing everything: Less Is More — The art...

Coen van der Maarel

In logistics sales, tenders are both an opportunity and a trap. They promise volume, visibility, and growth, yet they often consume disproportionate time, energy, and margin. Sales teams chase dozens...

Stop chasing everything: Less Is More — The art...

Coen van der Maarel

In logistics sales, tenders are both an opportunity and a trap. They promise volume, visibility, and growth, yet they often consume disproportionate time, energy, and margin. Sales teams chase dozens...

How the right TEAM culture drives commercial su...

Coen van der Maarel

Winning Together: How the Right TEAM Culture Drives Commercial Success In logistics, complexity is the rule—not the exception. Customers expect precision, speed, and reliability, and the only way to consistently...

How the right TEAM culture drives commercial su...

Coen van der Maarel

Winning Together: How the Right TEAM Culture Drives Commercial Success In logistics, complexity is the rule—not the exception. Customers expect precision, speed, and reliability, and the only way to consistently...

From chaos to clarity: building a sales organiz...

Coen van der Maarel

In today’s fast-moving logistics landscape, companies often struggle not because of a lack of opportunity but because their sales organization is misaligned. Processes are unclear, roles overlap, governance is weak,...

From chaos to clarity: building a sales organiz...

Coen van der Maarel

In today’s fast-moving logistics landscape, companies often struggle not because of a lack of opportunity but because their sales organization is misaligned. Processes are unclear, roles overlap, governance is weak,...

Without direction, sales drifts – Why strategy ...

Coen van der Maarel

In today’s logistics industry, sales teams face constant pressure: deliver more leads, close more deals, and grow faster. Many companies respond by investing in tools, training, and incentives — all...

Without direction, sales drifts – Why strategy ...

Coen van der Maarel

In today’s logistics industry, sales teams face constant pressure: deliver more leads, close more deals, and grow faster. Many companies respond by investing in tools, training, and incentives — all...