Blogs - Sales Excellence in Logistics

Involving experts at the right time

Coen van der Maarel

When and how to leverage internal knowledge One of the most common mistakes in complex logistics sales is involving subject matter experts either too early or too late. Bring them...

Involving experts at the right time

Coen van der Maarel

When and how to leverage internal knowledge One of the most common mistakes in complex logistics sales is involving subject matter experts either too early or too late. Bring them...

Building team alignment for complex deals in lo...

Coen van der Maarel

Why coordinating across operations, pricing, and customer service drives sales excellence  In logistics sales, complex deals are rarely won by sales teams alone. The real differentiator is organizational alignment. When...

Building team alignment for complex deals in lo...

Coen van der Maarel

Why coordinating across operations, pricing, and customer service drives sales excellence  In logistics sales, complex deals are rarely won by sales teams alone. The real differentiator is organizational alignment. When...

Validating customer concerns before offering so...

Coen van der Maarel

Demonstrating empathy and credibility in logistics sales  In logistics sales, the instinct to solve problems quickly is strong. A customer mentions delays, rising freight costs, lack of visibility, or inconsistent...

Validating customer concerns before offering so...

Coen van der Maarel

Demonstrating empathy and credibility in logistics sales  In logistics sales, the instinct to solve problems quickly is strong. A customer mentions delays, rising freight costs, lack of visibility, or inconsistent...

Taking structured notes that drive results

Coen van der Maarel

Note-taking frameworks and CRM integration In logistics sales, every conversation carries value - but only if it’s captured, structured, and translated into action. Too often, valuable client insights remain buried...

Taking structured notes that drive results

Coen van der Maarel

Note-taking frameworks and CRM integration In logistics sales, every conversation carries value - but only if it’s captured, structured, and translated into action. Too often, valuable client insights remain buried...

Adapting your approach based on what you hear: ...

Coen van der Maarel

In logistics sales, success rarely comes from delivering a perfectly polished, one-size-fits-all pitch. Instead, it’s built on the ability to listen - really listen - and adapt your approach in...

Adapting your approach based on what you hear: ...

Coen van der Maarel

In logistics sales, success rarely comes from delivering a perfectly polished, one-size-fits-all pitch. Instead, it’s built on the ability to listen - really listen - and adapt your approach in...

Summarizing customer needs accurately: confirmi...

Coen van der Maarel

In logistics, where precision, timing, and coordination define success, the ability to accurately summarize customer needs is more than a communication skill—it is a trust-building mechanism. Customers rely on logistics...

Summarizing customer needs accurately: confirmi...

Coen van der Maarel

In logistics, where precision, timing, and coordination define success, the ability to accurately summarize customer needs is more than a communication skill—it is a trust-building mechanism. Customers rely on logistics...