Blogs - Sales Excellence in Logistics

Creating win-win negotiation outcomes

Coen van der Maarel

Balancing customer and company goals   Negotiation is often seen as the moment when sales teams and customers sit across the table and fight over price. But in logistics, the...

Creating win-win negotiation outcomes

Coen van der Maarel

Balancing customer and company goals   Negotiation is often seen as the moment when sales teams and customers sit across the table and fight over price. But in logistics, the...

Building relationships beyond your main contact

Coen van der Maarel

Expanding influence and trust In logistics sales, it is tempting to focus heavily on your main contact. They may be the person who requested the proposal, manages the tender or...

Building relationships beyond your main contact

Coen van der Maarel

Expanding influence and trust In logistics sales, it is tempting to focus heavily on your main contact. They may be the person who requested the proposal, manages the tender or...

Tracking decision timelines efficiently

Coen van der Maarel

Tools and methods for pipeline management In logistics sales, timing can be just as important as price, service or solution. A customer may be genuinely interested, the solution may be...

Tracking decision timelines efficiently

Coen van der Maarel

Tools and methods for pipeline management In logistics sales, timing can be just as important as price, service or solution. A customer may be genuinely interested, the solution may be...

Guiding customers through their buying journey

Coen van der Maarel

From interest to decision with confidence   In logistics sales, generating interest is only the beginning. A prospect may download a brochure, respond positively to a meeting request, or express...

Guiding customers through their buying journey

Coen van der Maarel

From interest to decision with confidence   In logistics sales, generating interest is only the beginning. A prospect may download a brochure, respond positively to a meeting request, or express...

Managing internal politics on the customer side

Coen van der Maarel

Navigating approvals and conflicts Winning a logistics deal is rarely just about convincing the customer that your solution is the best one. In complex B2B logistics sales, the real challenge...

Managing internal politics on the customer side

Coen van der Maarel

Navigating approvals and conflicts Winning a logistics deal is rarely just about convincing the customer that your solution is the best one. In complex B2B logistics sales, the real challenge...

Adapting messages to different buyers

Coen van der Maarel

Customizing value propositions per stakeholder One of the biggest mistakes sales professionals make is believing that one great presentation can convince everyone involved in a buying decision. In logistics, that...

Adapting messages to different buyers

Coen van der Maarel

Customizing value propositions per stakeholder One of the biggest mistakes sales professionals make is believing that one great presentation can convince everyone involved in a buying decision. In logistics, that...