Blogs - Sales Excellence in Logistics

Exploring customer's long-term strategies: unlo...

Coen van der Maarel

Exploring customer’s long-term strategies: unlocking growth through strategic questioning   In logistics, closing a deal is just the beginning. The real value lies in understanding your customer’s long-term strategies and...

Exploring customer's long-term strategies: unlo...

Coen van der Maarel

Exploring customer’s long-term strategies: unlocking growth through strategic questioning   In logistics, closing a deal is just the beginning. The real value lies in understanding your customer’s long-term strategies and...

Asking open questions to discover customer chal...

Coen van der Maarel

Tips on phrasing and listening actively  In logistics sales, the difference between a rate provider and a trusted advisor often comes down to one skill: the ability to ask better...

Asking open questions to discover customer chal...

Coen van der Maarel

Tips on phrasing and listening actively  In logistics sales, the difference between a rate provider and a trusted advisor often comes down to one skill: the ability to ask better...

The art of curiosity in sales

Coen van der Maarel

Why asking the right questions uncovers hidden needs In logistics sales, most conversations start the same way: “Can you send me your rates?” And most salespeople respond the same way:...

The art of curiosity in sales

Coen van der Maarel

Why asking the right questions uncovers hidden needs In logistics sales, most conversations start the same way: “Can you send me your rates?” And most salespeople respond the same way:...

Anticipating objections before they arise

Coen van der Maarel

How case studies and role-play create sales confidence in logistics In logistics sales, objections are not a surprise - they are a certainty. “Your rate is too high.”“We already have...

Anticipating objections before they arise

Coen van der Maarel

How case studies and role-play create sales confidence in logistics In logistics sales, objections are not a surprise - they are a certainty. “Your rate is too high.”“We already have...

Leveraging your logistics portfolio for maximum...

Coen van der Maarel

Communicating your service value effectively In logistics sales, most portfolios look impressive on paper. Global coverage. End-to-end solutions. Multimodal capabilities. Value-added services. Technology platforms. Sustainability initiatives. And yet - many...

Leveraging your logistics portfolio for maximum...

Coen van der Maarel

Communicating your service value effectively In logistics sales, most portfolios look impressive on paper. Global coverage. End-to-end solutions. Multimodal capabilities. Value-added services. Technology platforms. Sustainability initiatives. And yet - many...

Managing the Buyer’s Center: Tailoring your mes...

Coen van der Maarel

In logistics sales, one of the most common mistakes is assuming that every customer values the same things. Sending the same pitch to a logistics manager and a procurement professional...

Managing the Buyer’s Center: Tailoring your mes...

Coen van der Maarel

In logistics sales, one of the most common mistakes is assuming that every customer values the same things. Sending the same pitch to a logistics manager and a procurement professional...